Asda’a provides a dedicated client servicing representative from the Agency to be allocated for the client and serve as the Press Office. The CS representative is responsible for providing and handling all media inquiries, advice, counsel, as well as coordinating general PR administrative work in line with client objectives.

Asda’a takes a strategic approach to crisis management and communication, and risk assessment. The Agency starts by identifying potential threat scenarios, assessing potential impact, and monitoring media reports. We then select and train client taskforce, assign a spokesperson, and ensure pre-approved responses are prepared, creating a proactive and controlled action to mitigate negative impact.

Asda’a works to raise the client’s public profiles and positioning as thought leaders in their respective sectors, and identify platforms for the clients to participate in, including speaking opportunities and inclusion in specialized content. Additionally, the Agency provides programs to help business leaders communicate with confidence, clarity and authority.

Asda’a develops expertly crafted strategic content using cutting-edge tools to increase the visibility of the client, through both traditional and digital channels. The Agency produces a wide range of content including press and photo releases, feature articles, opinion pieces, interviews, company profiles, factsheets, biographies and boilerplates, as well as speeches and talking points.

Asda’a keeps its finger on the pulse, monitoring client mentions, competitor news and all notable topics relevant to our clients’ operations. Media monitoring is an invaluable tool that enables clients to understand their target audience, control brand reputation and perception, mitigate potential risks, evaluate performance and identify key journalists and influencers for outreach.